Tianyu Elderly Care Smart Bed Home Monitoring Solution

📌 Background

Shanghai Putuo-based private enterprise Tianyu Elderly Care has developed a 'Smart Bed' home monitoring solution. The system uses bedside millimeter-wave posture detection equipment combined with proprietary algorithms to distinguish between natural interference and genuine risks, reducing the false alarm rate to 0.1% (according to the company's disclosure to Shangguan News). Its service network covers 26 provinces and 277 districts and counties nationwide, integrating cloud-based command with local response. Driven by an aging population and smart elderly care policies, over 20 insurance companies have begun entering the home-based elderly care market, with insurance and government-purchased services becoming key payment sources.

👤 Target Customers

Families with elderly individuals who are advanced in age, living alone, or disabled, as well as sub-district offices, civil affairs departments, and insurance companies that procure government-funded home care services.

💰 Revenue Streams

1) Selling comprehensive 'Smart Bed' solutions to B-end government and insurance clients, including equipment deployment and platform service fees; 2) Charging monthly monitoring subscription fees to household users; 3) Earning commissions from follow-up value-added services such as nursing dispatch and health management.

🧮 Cost Structure

R&D and production of smart hardware, IoT platform operations and maintenance, offline installation and after-sales service teams, and investment in data algorithm R&D.

🛡️ Moat

Deep cultivation of the home-based elderly care scenario, establishing regional barriers through close cooperation with local governments, and enhancing customer stickiness through integrated 'equipment + platform + service' delivery.

🔑 Keys to Success

• Deepen the Shanghai model and replicate it across the Yangtze River Delta
• Build a closed-loop payment system with insurance and government channels
• Continuously reduce hardware costs to improve affordability

⚠️ Risks

• Fluctuations in government procurement policies affecting revenue stability
• Uneven acceptance of smart devices among elderly households

🏢 Cases

• Tianyu Elderly Care implemented the 'Smart Bed' home monitoring project in Putuo District, Shanghai

📊 SWOT Analysis