Yogiyo Japan Agency Fake Order Data Scheme to Defraud Ad Share and Franchise Fees

Who Gets Targeted

The primary victims are small and medium-sized restaurant merchants wishing to quickly acquire customers in Japan via Korean delivery platforms, particularly Chinese or Korean store owners who have newly entered the Japanese market and are unfamiliar with local platform rules and data backends. Eager to scale up quickly through franchising, they are easily impressed by the high order volumes and transaction screenshots shown by agencies, leading them to proactively pay hefty franchise fees and advertising advance payments. Victims generally suffer from information asymmetry, lack technical verification capabilities, and exhibit a psychological vulnerability of over-trusting verbal promises and backend screenshots from agencies. Even when noticing order anomalies, some continue cooperating due to sunk costs, falling into the sunk cost trap.

骗局怎么运作

• Agencies approach small and medium-sized restaurant merchants in Japan under the guise of official partners or exclusive agents of Yogiyo Japan. Capitalizing on the brand recognition of Korean platforms in Japan, they promise merchants a substantial boost in order volume within a short timeframe, presenting fabricated backend screenshots and success cases to convince merchants to pay franchise fees or advertising advance payments. Their pitches typically emphasize that the platform subsidy period is ending soon and quotas are limited to create a sense of urgency.
• After merchants pay the fees, agencies use crawler tools or internal test accounts to batch-generate fake orders, causing the order volume and transaction amounts displayed on merchant backends to surge in the short term, while simultaneously generating massive invalid ad clicks and fake delivery records. Agencies collect revenue shares from the platform based on order volume or ad consumption, while merchants mistakenly believe the promotional effectiveness is remarkable.
• To conceal the origin of fake orders, agencies use virtual phone numbers and generators to forge customer information, mixing them with a small number of genuine orders to lower the probability of detection by platform risk control systems. Agencies also instruct merchants to launch specific dishes during specific time slots to make order fluctuations appear consistent with real dining patterns.
• When the platform begins auditing or merchants request settlement, agencies stall using excuses such as platform data delays, system upgrades, or tax compliance, and continue pushing higher-tier ad packages or regional exclusive agency rights to make merchants invest additional funds to maintain the inflated backend data.
• Once the fake orders are eventually identified by platform risk controls, merchant backend data is wiped out, advertising accounts are frozen, security deposits are deducted under the pretext of order-brushing violations, and cooperation is terminated. At this point, merchants discover that agencies are unreachable or shifting blame, franchise fees and ad advance payments cannot be recovered, and they are blacklisted by the platform due to order-brushing records.

红旗信号（看到这些快跑）

• 🚩 Backend screenshots shown by agencies cannot be verified in real-time through the official App, limiting verification to screen recordings or images provided by the other party
• 🚩 Demanding franchise fees or advertising advance payments far exceeding official published standards, with payment accounts registered to individuals or third-party companies unrelated to Yogiyo
• 🚩 Order volumes concentrated heavily late at night or during non-peak dining hours, with customer addresses and phone numbers heavily repeated or obviously fabricated
• 🚩 Agencies refuse to provide an official authorization contract with Yogiyo Japan, or the contracting entity has no association with the platform officials
• 🚩 When merchants request to log into the platform backend themselves to view data, agencies block them using various technical excuses or provide only tampered export spreadsheets

真实案例

• In April 2026, Xinhua News Agency's Xinhua Spotlight tracked a series of phantom delivery cases: in July 2025, the Beijing Haidian District Market Regulation Bureau received complaints and discovered that the Tianyan Qingshu cake shop had no physical store and its business license numbers were entirely forged. After an upgraded investigation by the State Administration for Market Regulation, massive fines totaling 3.597 billion yuan were levied on seven e-commerce platforms, with total fines of 19.6874 million yuan imposed on their legal representatives and food safety directors. (Source: [http://www.xinhuanet.com/fortune/20260417/c5baad6f2db445cba85d3c547c3dc03f/c.html](http://www.xinhuanet.com/fortune/20260417/c5baad6f2db445cba85d3c547c3dc03f/c.html))
• On June 19, 2026, the Zhejiang Procuratorate Network in Shaoxing disclosed a malicious order-brushing subsidy-farming case: Starting in July 2024, Jiang established WeChat groups, registered and used fake stores to fabricate transaction orders, and manipulated order volumes across three delivery stores totaling over 90,000 transactions, averaging about 1,500 orders daily and peaking at over 2,800 orders in a single day, pocketing over 400,000 yuan in platform red envelope subsidies. The court sentenced Jiang to three years in prison with a five-year probation for the crime of fraud, alongside a fine of 30,000 RMB. (Source: [https://www.zjjcy.gov.cn/art/2026/6/19/art_31_206396.html](https://www.zjjcy.gov.cn/art/2026/6/19/art_31_206396.html))
• In July 2026, China Chang'an Net disclosed that three individuals forged over a hundred state organ credentials to set up more than 40 phantom stores involving multiple delivery platforms. Some of these stores were operated by agencies that fabricated transaction volumes to defraud platform advertising shares, and they were ultimately investigated and cracked down on by the police. (Source: [http://chinapeace.gov.cn/chinapeace/c100045/2026-07/03/content_12845263.shtml](http://chinapeace.gov.cn/chinapeace/c100045/2026-07/03/content_12845263.shtml))

Official Stance

• In April 2026, the State Administration for Market Regulation released a documentary report on cracking down hard on the chaos of phantom delivery, clearly stating strict investigations and penalties according to law against acts of fabricating order data and false advertising for traffic acquisition.
• In June 2026, Zhejiang procuratorial organs reported a sentenced case involving malicious order-brushing to siphon delivery platform subsidies, warning of the legal consequences of defrauding platform fees through order-brushing methods.
• Yogiyo South Korea official partner announcements outline strict countermeasures against falsely reported orders and improper profit-making, including account freezing and recovery of funds.

How to Protect Yourself

• ✅ Merchants should directly contact Yogiyo Japan official customer service before signing contracts to verify whether agencies possess valid authorization, and request official contract templates for comparison.
• ✅ Refuse to pay franchise fees and advertising advance payments to personal accounts or third-party companies unrelated to the platform; all funds should be processed through official platform payment channels.
• ✅ Regularly log into merchant backends independently to check order details, pay attention to customer address/phone repetition rates and order time distributions, and report immediately to the platform upon discovering anomalies.
• ✅ Retain all screenshots, chat histories, transfer receipts, and contract documents provided by agencies. Once data tampering or platform recognition of order-brushing occurs, promptly report to the police and seek legal relief.