Lei Jun and Xiaomi: Leaving Kingsoft for Diagram

失败与踩坑

• Sharp declines in Xiaomi smartphone ship…
• The 2018 IPO breaking on day one
• The early pure-online flash-sale model b…
• Initial lack of core technology in high-…
• Redmi's low-price volume strategy pullin…

关键成功要素

• Replacing traditional hardware sales tie…
• Building scale first through extreme cos…
• Splitting Redmi from the main brand to p…
• Lei Jun's personal IP providing long-ter…
• The EV decision extending the company be…
• Self-developed chips and high-priced fol…

经验教训

• If a hardware company relies solely on l…
• Capital market valuation logic for hardw…
• Dual-brand separation protects high-end …
• A founder returning to the front lines c…
• Cross-over vehicle manufacturing require…
• Premiumization cannot rely solely on pri…