Volkswagen: From the People's Beetle to Diagram

失败与踩坑

• The Dieselgate emissions fraud affected …
• Severe R&D delays at CARIAD software com…
• Over-reliance on profits from the Chines…
• Frequent infotainment and software glitc…
• Early acquisitions of ultra-luxury brand…

关键成功要素

• Building a moat of platform-based scale …
• Sharing platforms across a multi-brand m…
• Betting on the Chinese market for forty …
• Breaking limbs to survive after Dieselga…
• Acknowledging shortcomings and opening u…

经验教训

• Compliance and integrity are a giant's g…
• The thicker the scale and profits of the…
• Software capabilities cannot be rapidly …
• Pledging all growth to a single overseas…
• For established giants