County-level Hot Spring and TCM-based We Diagram

Strengths

• High average transaction value and strong repeat purchase rates due to the integration of hot springs, TCM, and tourism
• Government-led promotion reduces customer acquisition costs and enhances credibility

Weaknesses

• Long payback periods for heavy asset investments
• Scarcity of professional TCM talent in county-level areas

Opportunities

• Golden growth period for the wellness tourism market with an annual growth rate of approximately 12%
• Anticipated pilot programs for medical insurance coverage of 'preventive treatment' services such as constitution identification

Threats

• Prepaid models are prone to trust and refund disputes if service quality fails to meet expectations
• Intensified regional competition due to the dense rollout of homogeneous wellness projects