Straumann: How the Swiss Champion of Den Diagram

失败与踩坑

• Slow response to affordable Korean brand…
• 8%
• Persistence in a single high-end brand s…
• Rising goodwill and integration pressure…
• Late start on localized manufacturing in…

关键成功要素

• Building physician trust through an acad…
• Constructing a barrier for consumables t…
• A multi-brand matrix covering high-end S…
• Thirty years of deep cultivation in dent…
• Using clear aligners and digital hardwar…

经验教训

• The high-end premium of medical devices …
• When facing systemic price cuts like cen…
• It is costly to fill the gap with acquis…
• Making physician education and training …
• The second curve for a consumables compa…