Sika: Starting in 1910 with a roof leak Diagram

失败与踩坑

• From 1910 to 1917
• The initial overseas franchise attempt i…
• Economic overheating in the late 1960s l…
• Weak profitability in the 1990s forced t…

关键成功要素

• The single hit product Sika-1 waterproof…
• An internationalization path based on lo…
• A strategic focus on five core technolog…
• Continuous expansion through M&A after l…
• Entering automotive industrial adhesives…
• The Sika spirit employee culture formed …

经验教训

• A single national engineering order is e…
• The moat of a formulation-based business…
• All-encompassing diversification (constr…
• Franchising is prone to loss of control …
• Governance in a century-old enterprise (…