Riot Games: Leveraging League of Legends Diagram

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失败与踩坑

• 2023
• Refusal to pursue parallel IP developmen…
• 2016
• 2024

关键成功要素

• The free-to-play + paid skins business m…
• Tencent's channel and capital support he…
• Defining esports as a core long-term ope…
• Cross-media IP extension (music

经验教训

• The product moat lies in continuous upda…
• Single-hit risk is significant
• Partnering with a giant (Tencent) can ac…
• The value of esports lies not in first-y…

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