Nongshim Shin Ramyun: How Shin Choon-ho Diagram

失败与踩坑

• Early ramen products had mediocre taste …
• Breaking away from the family business m…
• Early overseas expansion suffered from l…
• The early use of the 'Lotte Industrial' …

关键成功要素

• Using a differentiated spicy recipe to c…
• The founder's extreme personal involveme…
• Turning a single hit product into a nati…
• Going global through local manufacturing…

经验教训

• New entrants must rely on hard different…
• Breaking away from family capital comes …
• A hit product can sustain a company for …
• The key to food globalization is shiftin…

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