New Oriental/East Buy: Yu Minhong's Self

China · E-commerce / Retail · Founder Journeys

New Oriental/East Buy: Yu Minhong's Self China · E-commerce / Retail · Founder Journeys 01 / 发家路径 02 / 失败与拐点 03 / 关键数据 起步 探索 增长 Startup … · 2006 · 发家路径 › 起步 Startup … 2006 Capital … · 2019 · 发家路径 › 探索 Capital … 2019 Policy C… · 2021 · 发家路径 › 增长 Policy C… 2021 核心数据 · 29.8% · 关键数据 › 起步 核心数据 29.8% Legend User UI Agent logic Policy Tool action Context / trace

失败与踩坑

  • • 2021 to H1 2022
  • • End of 2023
  • • 2024: After Dong Yuhui's departure
  • • New Oriental's K12 online education layo…

关键成功要素

  • • Migrated teachers' content delivery skil…
  • • Exited the education market with dignity…
  • • After the top streamer left
  • • Yu Minhong personally hosted the first s…
  • • Used the HK-listed platform New Oriental…

经验教训

  • • When the core business is wiped out by p…
  • • E-commerce models dependent on super-str…
  • • Handling crises with dignity (refunds
  • • Poor data in the first year of transform…
  • • The shift from a traffic company to a pr…

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