Natura &Co: A Thirty-Year Cycle from Bra

Multi-region · Marketing / Advertising · Founder Journeys

Natura &Co: A Thirty-Year Cycle from Bra Multi-region · Marketing / Advertising · Founder Journeys 01 / 发家路径 02 / 失败与拐点 03 / 关键数据 起步 探索 增长 Founding… · 1969 · 发家路径 › 起步 Founding… 1969 IPO and … · 2004 · 发家路径 › 探索 IPO and … 2004 M&A Peak · 2017 · 发家路径 › 增长 M&A Peak 2017 核心数据 · 7.7% · 关键数据 › 起步 核心数据 7.7% Legend User UI Agent logic Policy Tool action Context / trace

失败与踩坑

  • • The Body Shop never achieved profit impr…
  • • 10%
  • • 70%
  • • Between 2020 and 2022

关键成功要素

  • • Started with a direct-selling model
  • • Acquired international brands to gain gl…
  • • 9.7%
  • • After focusing on Latin America

经验教训

  • • Synergies in cross-border M&A are often …
  • • The most profitable assets are often the…
  • • Expansion faster than organizational cap…
  • • Taking a step back is not necessarily a …

Workflow diagram • Built with Archify • Create yours ↗ • Hover to trace • R route • Click to focus • +/− zoom • M radar • T theme • E export