Luzhou Laojiao: Starting from the 1573 M Diagram

失败与踩坑

• The 1988 strategy of turning famous liqu…
• Aggressive channel loading from 2012 to …
• Despite going public earlier than Moutai…
• During the diversification period

关键成功要素

• Core assets are irreplaceable
• Premiumization requires tolerating short…
• Brand focus is more valuable than brand …
• Channel inventory is a matter of life an…
• Controlling volume

经验教训

• Possessing scarce historical assets does…
• Trading price cuts for scale is often ir…
• Growth generated by stuffing distributio…
• Organizational renewal is often a prereq…
• Maintaining restraint at the peak of a c…

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