Li Ning Company: A homegrown sportswear Diagram

失败与踩坑

• In 2010
• Cumulative losses exceeded 3
• After the Seoul Olympics
• 70%

关键成功要素

• National-level sports marketing has been…
• The founder's personal return and manage…
• A single high-energy event can reconstru…
• Channel inventory is the lifeline of spo…

经验教训

• Consumer brands can be pushed to their p…
• Guochao is an amplifier for Chinese cons…
• A founder's failure to hand over managem…
• Rebranding must respect existing users

Workflow diagram • Built with Archify • Create yours ↗ • Hover to trace • R route • Click to focus • +/− zoom • M radar • T theme • E export