Zerodha: How the Kamath brothers turned Diagram

失败与踩坑

• Frequent outages on the Kite platform be…
• Following SEBI's sweeping regulatory ove…
• Overtaken by Groww in active clients by …
• The mutual fund license applied for in 2…

关键成功要素

• A fully proprietary tech stack keeps mar…
• The zero-ad and content-driven customer …
• A pricing structure capped at a flat 20 …
• Compounding proprietary cash flow instea…

经验教训

• The moat of a discount broker lies not i…
• Over-reliance on a single category of de…
• Technical reputation and outage-driven d…
• The dividends of the Indian retail inves…

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