Three Squirrels: From Street Hustler to

China · Food & Drink · Founder Journeys

Three Squirrels: From Street Hustler to China · Food & Drink · Founder Journeys 01 / 发家路径 02 / 失败与拐点 03 / 关键数据 起步 探索 增长 Singles'… · 2014 · 发家路径 › 起步 Singles'… 2014 Started … · 2012 · 发家路径 › 探索 Started … 2012 Four Rou… · 2015 · 发家路径 › 增长 Four Rou… 2015 核心数据 · Establishm… · 关键数据 › 起步 核心数据 Establishm… Legend User UI Agent logic Policy Tool action Context / trace

失败与踩坑

  • • Peak at IPO followed by four years of de…
  • • 3.8%
  • • Frequent food safety issues in OEM model
  • • 109%
  • • Internal corruption and out-of-control t…
  • • Short-term inability of multi-brand matr…

关键成功要素

  • • Choosing the right category dividend
  • • Executing the full internet brand playbo…
  • • Maxing out capital leverage early
  • • 23.98%.
  • • 29.5%

经验教训

  • • Internet viral traffic dividends have an…
  • • The OEM model is a double-edged sword
  • • Offline expansion cannot rely on forcing…
  • • Missing the discount track means missing…
  • • Multi-brand matrix cannot solve immediat…