Sanrio: Shintaro Tsuji's journey from a Diagram

失败与踩坑

• The 2010-2011 Miffy copyright lawsuit lo…
• The 2019 EU antitrust fine of 6
• Since the late 1990s
• Shintaro Tsuji once contemplated suicide…

关键成功要素

• Shintaro Tsuji's background as a civil s…
• Building an in-house character copyright…
• 90%
• A character matrix rotation rather than …
• After grandson Tomokuni Tsuji took over …

经验教训

• Shintaro Tsuji's accumulation of his fir…
• Shifting from a licensing agent to an ow…
• International copyright lawsuits and ant…
• A single character has a life cycle
• When a family business succession is for…

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