Flipkart: The Indian E-Commerce Pioneeri Diagram

失败与踩坑

• Flyte Music Store (2012-2013)
• Big Billion Day First Sale Collapse (201…
• Snapdeal Acquisition Abandoned (2017)
• Sachin Bansal Cleared Out by Capital (20…
• Binny Bansal Scandal Resignation (2018)
• eBay Strategic Partnership Falls Through…

关键成功要素

• Starting with the most standardized cate…
• Building proprietary Ekart logistics to …
• 51%
• Rather than abandoning mega-sales after …
• Acquiring Myntra and Jabong to capture t…
• Porting Amazon's validated US e-commerce…

经验教训

• Category expansion cannot copy the US te…
• Mega-sales are a double-edged sword
• Founders must carefully select capital p…
• Asset demergers are a double-edged sword
• Scandals and compliance red lines can de…
• Redomiciling and compliance windows must…