Ji Qi: From Trip.com, Home Inn, and Hant Diagram

失败与踩坑

• Forced out of Home Inn due to internal p…
• Early franchise standards at Hanting wer…
• Sharp decline in occupancy rates for bot…
• Ji Qi's aggressive management style duri…
• Extended payback periods for some franch…

关键成功要素

• Leveraged traffic insights from Trip
• Scaled through an asset-light franchise …
• Built a multi-brand matrix covering budg…
• Reduced unit costs and maintained brand …
• Supported rapid expansion through multip…

经验教训

• After identifying a structural industry …
• Founder control and long-term strategic …
• Franchising is not just about quantity
• The asset-light model reduces capital co…
• A multi-brand platform is more resilient…