Haier Group: The Transformation Path of

Global · E-commerce / Retail · Founder Journeys

Haier Group: The Transformation Path of Global · E-commerce / Retail · Founder Journeys 01 / 发家路径 02 / 失败与拐点 03 / 关键数据 起步 探索 增长 Platform… · 2016 · 发家路径 › 起步 Platform… 2016 Inceptio… · 1984 · 发家路径 › 探索 Inceptio… 1984 Overseas… · 1990 · 发家路径 › 增长 Overseas… 1990 核心数据 · 2025 Group… · 关键数据 › 起步 核心数据 2025 Group… Legend User UI Agent logic Policy Tool action Context / trace

失败与踩坑

  • • In the 1990s
  • • 5%
  • • In 2012

关键成功要素

  • • Insist on self-branded overseas expansio…
  • • Maintain high R&D investment
  • • Introduce scenario-based smart living so…
  • • Promote organizational flattening and re…

经验教训

  • • Globalization cannot rely solely on simp…
  • • Quality is the core cornerstone of corpo…
  • • Platform transformation requires breakin…
  • • Long-termism is the key to globalization…

Workflow diagram • Built with Archify • Create yours ↗ • Hover to trace • R route • Click to focus • +/− zoom • M radar • T theme • E export