Fitness Venue SaaS System and Value-Adde Diagram

Strengths

• All-in-one operational tool covering class booking, CRM, and marketing
• Data-driven refined venue operations to improve member retention rates

Weaknesses

• Weak payment capacity of small and medium-sized venues, putting pressure on renewal rates
• Insufficient bargaining power due to functional homogenization

Opportunities

• Rising demand for unified multi-store member data under the chain expansion trend
• New revenue streams from high-margin value-added services like competitions and physical assessments

Threats

• General-purpose SaaS providers like Youzan penetrating the fitness sector
• C-end brands like Keep entering the market with self-developed SaaS