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Strengths
• Significant cost advantages brought by centralized procurement at supply chain scale
• Market penetration and distribution capabilities of the ten-thousand-store-level franchise network
Weaknesses
• Severe product homogenization, with differentiation heavily relying on short-term marketing stimuli
• Uneven quality control and management standard execution effects under the franchise model
Opportunities
• Significant blank space remains in the penetration rate of fresh-made tea beverages in emerging markets such as Southeast Asia and the Middle East
• Higher digital and compliance thresholds accelerate the clearance of weak brands, and leading companies welcome opportunities for market concentration improvement
Threats
• Alternative categories such as coffee and healthy drinks cross over to erode consumer budget shares
• High-frequency changes in flavor trends lead to high risks in R&D and raw material stocking
Workflow diagram • Built with Archify • Create yours ↗ • Hover to trace • R route • Click to focus • +/− zoom • M radar • T theme • E export