Fonterra - The Globalization and Transfo

Multi-region · Food & Drink · Founder Journeys

Fonterra - The Globalization and Transfo Multi-region · Food & Drink · Founder Journeys 01 / 发家路径 02 / 失败与拐点 03 / 关键数据 起步 探索 增长 Establis… · 2001 · 发家路径 › 起步 Establis… 2001 China Ma… · 2008 · 发家路径 › 探索 China Ma… 2008 Botulism… · 2013 · 发家路径 › 增长 Botulism… 2013 核心数据 · 消费品业务出售金额纽… · 关键数据 › 起步 核心数据 消费品业务出售金额纽… Legend User UI Agent logic Policy Tool action Context / trace

失败与踩坑

  • • The 2013 botulism panic was found to be …
  • • The Danone claims case from 2013 to 2017…
  • • Consumer businesses such as Anchor butte…

关键成功要素

  • • The dairy farmer cooperative model ensur…
  • • The Chinese market once contributed incr…
  • • Divesting the consumer business allowed …
  • • The new leader's China background and la…

经验教训

  • • A globalized company's most precious ass…
  • • Addition is easy, subtraction is hard
  • • The misalignment of incentives between p…
  • • Cross-cultural management succession mus…