Fanatics: Michael Rubin's Journey from T

US · E-commerce / Retail · Founder Journeys

Fanatics: Michael Rubin's Journey from T US · E-commerce / Retail · Founder Journeys 01 / 发家路径 02 / 失败与拐点 03 / 关键数据 起步 探索 增长 Vertical… · 2012 · 发家路径 › 起步 Vertical… 2012 Entrepre… · 1985 · 发家路径 › 探索 Entrepre… 1985 The GSI … · 1998 · 发家路径 › 增长 The GSI … 1998 核心数据 · 估值=$25 bil… · 关键数据 › 起步 核心数据 估值=$25 bil… Legend User UI Agent logic Policy Tool action Context / trace

失败与踩坑

  • • Dropping out of college to expand a ski …
  • • The GSI Commerce model was essentially '…
  • • High-priced acquisitions and asset-heavy…
  • • Jersey quality control has frequently dr…

关键成功要素

  • • Exclusive licensing is the moat
  • • A vertically integrated supply chain all…
  • • Serial acquisitions (Topps for $500M
  • • Rubin's personal network and a 'work har…

经验教训

  • • Work for the giants first to understand …
  • • Fail early and cheaply
  • • The cost of a monopoly-style licensing b…
  • • Diversified expansion (collectibles