DTC Cross-Border Independent Site Advert Diagram

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Strengths

• Clear vertical category positioning with an advertising ROI of 2.47

Weaknesses

• Heavy reliance on a single category and paid traffic, with significant seasonal fluctuations

Opportunities

• Improving repeat purchase rates through social media content and email marketing, and expanding into the European market

Threats

• Rising advertising costs and pressure on independent site conversion rates from major platforms

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