Diageo: A Beverage Giant Built Through G Diagram

失败与踩坑

• Cumulative impairments of over £500 mill…
• The 2014-2015 collapse of ultra-premium …
• 50%
• Overestimating whiskey restocking demand…

关键成功要素

• Using M&A as a spear to acquire leading …
• Using premiumization as a shield to main…
• The decisive divestiture of non-core foo…
• Layouts in emerging markets
• The new CEO's reforms exposed organizati…

经验教训

• The conglomerate discount created by a m…
• M&A can quickly buy market share
• Premiumization is a profit lever during …
• The story of consumption upgrades in eme…
• If organizational reform is delayed unti…

Workflow diagram • Built with Archify • Create yours ↗ • Hover to trace • R route • Click to focus • +/− zoom • M radar • T theme • E export