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Strengths
• The large flat rooftops and refrigeration loads of cold storage naturally match photovoltaics, achieving a high self-generation and self-consumption rate.
• Dual-channel revenue from electricity bill discounts and green certificate trading, with payback periods backed by empirical evidence (3.7 years for the Sheqi case).
Weaknesses
• Heavy upfront investment, relying heavily on financing capabilities.
• Returns are affected by fluctuations in electricity and green certificate prices; under market-based trading, the era of effortless profits has ended.
Opportunities
• The 2026 new green power policies and carbon assessments are driving companies' rigid demand.
• County-level agricultural cold chain expansion, with new charging and cold chain integration scenarios emerging.
Threats
• Electricity price downward risks after distributed photovoltaics fully enter the market.
• Electricity bill recovery risks caused by rooftop ownership disputes and poor cold storage operations.
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