Corona: Binding Lime + Beach to the Expe Diagram

失败与踩坑

• Early entry into the U
• The early transparent bottle was mistake…
• Post-acquisition by AB InBev

关键成功要素

• Elevating 'sun and beach' from a scenari…
• The transparent bottle + lime wedge crea…
• Adhering to a 'subtractive formula
• Continuously sponsoring youth culture ev…

经验教训

• A brand should not just sell products
• Initial failure is not the end
• After being acquired by a large group
• Product innovation should revolve around…

Workflow diagram • Built with Archify • Create yours ↗ • Hover to trace • R route • Click to focus • +/− zoom • M radar • T theme • E export