Private-Domain LBS Social Referral Custo Diagram

Strengths

• Customer acquisition costs are significantly lower than traditional advertising
• High user trust based on geographical location
• Referral models are trackable and quantifiable

Weaknesses

• Reliance on the execution capability of local operations teams
• Time required to replicate single-region models to multiple regions

Opportunities

• Increasing willingness of regional brands to build private domains
• Enhanced platform openness regarding LBS capabilities

Threats

• Large platforms launching similar built-in tools
• Privacy policies restricting the use of location data

Workflow diagram • Built with Archify • Create yours ↗ • Hover to trace • R route • Click to focus • +/− zoom • M radar • T theme • E export