CHAGEE: A new-generation tea brand bring Diagram

失败与踩坑

• Large-scale closures of franchise stores…
• Localization friction in overseas market…
• Facing a dual PR crisis on the eve of th…
• Declining management control after the e…

关键成功要素

• Transforming non-standardized Eastern te…
• A single-product strategy centered aroun…
• Pricing that captures the blank space in…
• Starting from Yunnan to avoid the red oc…
• A pixel-level benchmarking of Starbucks'…

经验教训

• Standardization capability is the founda…
• Failure in out-of-province expansion is …
• The single-product strategy is proven vi…
• Overseas expansion cannot simply replica…
• Growing a franchise model is easy while …