Celonis: Munich University Spin-off and Diagram

失败与踩坑

• The initial US market expansion failed i…
• Early one-off process analysis projects …
• The strategy of offering a free trial fo…
• After process mining became an independe…

关键成功要素

• Discovered the gap between process execu…
• Used event logs to automatically reconst…
• Secured German benchmark clients like Si…
• Upgraded process mining from an analytic…
• Maintained a no-layoffs strategy during …
• Introduced AI and automation capabilitie…

经验教训

• University research projects can serve a…
• During cross-market expansion
• Tool-style software must either become a…
• Avoiding layoffs during economic downtur…
• The value of process mining comes from c…