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Strengths
• Breaks through physical and temporal limitations, allowing the same celebrity to appear simultaneously in multiple commercial scenarios
• Marginal cost of licensing decreases with usage frequency, resulting in extremely high profit margins upon scaling
Weaknesses
• There is still a gap in realism and emotional expression between digital twins and real humans, which may cause consumer resistance
• Exclusivity clauses in a celebrity's existing endorsement contracts may limit the scope of authorization
Opportunities
• Strong demand for cost reduction and efficiency improvement in the film and television industry; AI digital doubles can replace real actors for high-risk shooting
• Classic IPs can expand into cross-border and cross-language content markets after being adapted by AI
Threats
• Legal disputes triggered by celebrity portrait rights and the misuse of AI face-swapping
• Uncertainty remains regarding audience acceptance of AI-generated content
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