Castlery: The Global Expansion Story of

Southeast Asia · Real Estate / Housing · Founder Journeys

Castlery: The Global Expansion Story of Southeast Asia · Real Estate / Housing · Founder Journeys 01 / 发家路径 02 / 失败与拐点 03 / 关键数据 起步 探索 增长 Inceptio… · 2013 · 发家路径 › 起步 Inceptio… 2013 Going Gl… · 2018 · 发家路径 › 探索 Going Gl… 2018 Crisis · 2020 · 发家路径 › 增长 Crisis 2020 核心数据 · 估值=$2 bill… · 关键数据 › 起步 核心数据 估值=$2 bill… Legend User UI Agent logic Policy Tool action Context / trace

失败与踩坑

  • • The 2020 pandemic caused supply chain br…
  • • Early in the Australian market
  • • An attempt to enter the UK market in 201…

关键成功要素

  • • 30%
  • • Using the small Singaporean market as a …
  • • Persisting in the combination of online …
  • • Betting on AI spatial perception renderi…

经验教训

  • • Manufacturing companies going global can…
  • • During a crisis
  • • Moving from a small market like Singapor…
  • • The value of technology in consumer good…