ANTA: From a Jinjiang OEM small factory Diagram

失败与踩坑

• FILA suffered continuous losses in the f…
• Following the acquisition of Amer Sports…
• ANTA's main brand encountered repeated s…
• Early inventory crises (the industry-wid…

关键成功要素

• The advertising slogan 'I choose what I …
• Rapidly scaling volume using a distribut…
• Rolling out acquisitions using self-gene…
• Retaining the original overseas teams an…
• Ding Shizhong's extremely strong appetit…

经验教训

• OEM never makes brand value
• Advertising decisions require betting on…
• M&A should not fear buying loss-making t…
• A multi-brand matrix is a high-leverage
• Brushing the main brand upscale through …

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