Door-to-Door Bath-Assistance Dual-Track Care Service

📌 Background

In 2026, the scale of disabled elderly people in China continues to expand, with home-based elderly care policies promoting the popularization of door-to-door care. Because bath assistance involves professional nursing and safe operations, demand from both government procurement and family self-pay is growing simultaneously. Data shows that China's population aged 60 and above has reached 323 million, among which more than 45 million are disabled or demented elderly people. On average, 1 out of every 6 elderly people requires long-term care (according to media reports), making community-based bath assistance a hot spot in the elderly care market niche.

👤 Target Customers

Families of disabled or semi-disabled elderly, local government civil affairs departments, or street communities

💰 Revenue Streams

1) Family self-pay: Charging families per visit for door-to-door bath-assistance services, with single-session prices typically ranging from 100 to 300 yuan (merchant's claim, unverified independently); 2) Government procurement: Undertaking government procurement projects, settled by service headcount or project contract; 3) Long-term care insurance settlement: Undertaking designated services under long-term care insurance pilot programs, settled by service headcount; 4) Bath-assistant training and consumable bundling: Opportunistic items with no public data on training pricing or coverable headcount.

🧮 Cost Structure

Main costs include bath-assistant labor wages, depreciation and maintenance of mobile bath-assistance equipment, consumption of disposable bathing supplies, vehicle dispatching, and insurance expenses.

🛡️ Moat

Bath-assistance services require professional nursing qualifications and safe operating procedures, resulting in a high customer trust threshold. Institutions that have already established community reputation and government cooperative relationships possess a first-mover advantage.

🔑 Keys to Success

• Establish standardized bath-assistance service processes and safety contingency plans
• Sign long-term procurement agreements with street communities or civil affairs departments
• Cultivate and retain a team of professional bath assistants

⚠️ Risks

• High compensation and reputational damage caused by bath-assistance accidents
• Unstable procurement orders resulting from government budget cuts
• Low-price competitors squeezing profit margins from self-pay customers

🏢 Cases

• 苏州松睦居家养老助浴服务
• 武汉大学生开设助浴店服务社区老人

📊 SWOT Analysis