Chain Camping Gear Rental and Content-Driven Customer Acquisition Platform

📌 Background

In 2026, the camping economy is shifting from one-time trials to routine experiences, with light-asset equipment rentals combined with content-driven customer acquisition emerging as a new trend. According to iiMedia Research, China's core camping economy market size reached 248.32 billion yuan in 2025, driving over 1.44 trillion yuan in upstream and downstream industrial chains. Qichacha data shows that as of April 2026, the number of camping-related enterprises in China reached 280,000. Meanwhile, the procurement cost for one-time glamping equipment generally ranges from 3,000 to 8,000 yuan, and the price difference between renting and buying creates the conversion space for rental platforms.

👤 Target Customers

Camping enthusiasts, parent-child study tour families, and light-outdoor groups lacking equipment procurement budgets.

💰 Revenue Streams

1) Equipment Rental: Charge rental fees for camping gear by set and by day, and bundle experiential content into periodic packages; 2) Content Partnership: Revenue sharing with platform operators based on content views and conversion performance; 3) Study Tours and Team Building: Charge value-added service fees for parent-child study tours and outdoor team building per session and per participant; 4) Campsite Partnerships and Equipment Supply Chain Output: Output equipment and management solutions to campsites and merchants with revenue sharing based on joint operations (Opportunity item: the exact revenue potential of this joint operation revenue stream is currently conceptual with no figures yet).

🧮 Cost Structure

Equipment procurement and depreciation costs, equipment logistics, delivery, cleaning, and maintenance fees, as well as content team operations and traffic acquisition/marketing costs.

🛡️ Moat

A nationwide high-density cooperative network of chain campsites, cost advantages in the premium equipment supply chain, and a social media traffic matrix pool.

🔑 Keys to Success

• Establish standardized equipment cleaning, loss inspection, and logistics systems
• Build a high-conversion content seeding matrix
• Deeply bind with campsites to form an exclusive cooperative network

⚠️ Risks

• Disputes and compensation claims over equipment damage and loss
• Vicious competition triggered by low barriers to entry in the industry
• Tighter regulatory policies on campsite land use compliance

🏢 Cases

• Chain campsite operators achieve capital payback within 3 months through content-driven customer acquisition
• Guoquan replicates scenario-based retail to seize a share of the 300-billion-yuan camping economy

📊 SWOT Analysis