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AI Mass Production of 3D Game Scenes Listed on NetEase Y3 and Other UGC Platforms, Earning 100K RMB Monthly

Workflow: First, determine the 3D asset theme daily based on platform bestseller lists, input text prompts into Tencent Hunyuan 3D

AGENT

Key Fields

FIELD STAMPS

IndustryE-commerce / Retail

RegionChina

ScaleSME

ChannelOnline

🔧 Workflow

First, determine the 3D asset theme daily based on platform bestseller lists, input text prompts into Tencent Hunyuan 3D to generate the base model, use ComfyUI for batch material texturing and normal map optimization, export in FBX format, and then import into NetEase Y3 or Unity Asset Store for uploading. Fill in asset descriptions and price tags to automatically trigger reviews. Once approved, rely on player purchases and in-app purchase unlocks to earn revenue shares. A complete process from generation to listing for 2-3 assets can be completed in a single day, and 10-15 new assets are updated weekly to maintain store exposure.

🛠 Setup Requirements

No professional 3D modeling background is required. You can get started by spending 1 week learning the basic operations of the NetEase Y3 editor and platform asset upload rules. You need to prepare a computer equipped with an RTX 3060 or higher graphics card, subscribe to the Meshy AI basic version and the Tencent Hunyuan 3D pay-as-you-go API. Initial tool investment is about 800 RMB/month, setting up the complete workflow takes about 3 days, and prompt templates can be gradually optimized later to improve generation efficiency.

🧰 Toolchain

🔧 NetEase Y3 Editor
🔧 Meshy AI
🔧 Tencent Hunyuan 3D
🔧 ComfyUI
🔧 Unity Asset Store

💰 Revenue

① Player purchase and in-app purchase unlock revenue share (Main income): UGC platforms share revenue based on asset selling prices, with the highest platform share reaching 70% (per card); full-time individual operations earn 50K-100K RMB/month, and small 4-person team batch operations achieve monthly gross billing of 800K-1.2 million RMB (per card). The media case study features a 4-person team achieving over 1 million RMB in first-month gross billing with a few hundred RMB in startup capital, though this case has not been independently verified; the exact proportion of this revenue stream is not specified in the card. ② Overseas asset store per-item licensing: Unity Asset Store and others share revenue based on asset unit price × download volume, with platform transaction fees around 5-15% (per card cost perspective); a single viral asset can bring in 20K-30K RMB of passive income per month (per card), and the breakdown proportion is also missing. ③ On-demand custom project service fees: Customizing scenes and props for game studios or e-commerce brands; there is no public data on pricing or order volume, and the proportion cannot be tracked. ④ Opportunity item—AI 3D asset workflow and template licensing: Sources show Sanqian AI offers 30-second video production, 14 AI 3D capability hosting services, and 300 points for experience (prices publicly posted by Sanqian AI). This can be used for workflow licensing or proxy generation, but the revenue proportion for this path has no figures.

💸 Cost

Meshy AI basic version subscription is about $20/month; Tencent Hunyuan 3D API is billed based on generation volume at about 500-1000 RMB/month; ComfyUI local deployment incurs no extra fees; uploads on UGC platforms and asset stores are free, requiring only platform transaction fees of about 5-15%. Total monthly cost is about 800-1500 RMB.

⏱ Time Investment

Full-time operation takes 4-6 hours per day; side-hustle operation takes 2-3 hours per day, yielding 10-15 listed assets per week.

🚀 Getting Started

Step 1: Register a NetEase Y3 Creator Platform or Unity Asset Store developer account, complete real-name authentication and tax information binding. Step 2: Use Meshy AI to generate the first simple 3D prop model, import it into the editor to test adaptability, and run through the complete process from generation and optimization to listing. Step 3: Refer to platform bestseller lists to optimize prompt templates, batch-produce assets of the same category, and participate in the platform's new creator support program to gain initial traffic.

🔑 Keys to Success

✅ Solidify prompt templates to improve batch generation efficiency and ensure asset styles are unified and consistent with the platform's tone
✅ Closely follow platform traffic support policies to prioritize layouts in vacant AI asset categories and gain initial exposure
✅ Ensure asset designs balance practicality and uniqueness to avoid homogenization, which could lead to platform traffic restrictions or removal
✅ Regularly update asset compatibility with engine version upgrades to improve user repurchase rates

⚠️ 风险

⚠️ Changes in UGC platform revenue-sharing policies or review rules may affect income stability
⚠️ The copyright ownership of AI-generated assets is not yet clear, which may lead to third-party copyright disputes
⚠️ Amid intensified homogenized competition, income may decline after platform traffic support fades
⚠️ Engine version upgrades may cause incompatibility of older assets, triggering user complaints

📌 Real Cases

📌 An individual developer listed 30+ 3D game assets on the Unity Asset Store through this model, achieving a monthly passive income of about 28,000 RMB with cumulative asset downloads exceeding 120,000 times
📌 The GitHub open-source project sanqian_3d provides AI-generated 3D asset workflow templates adapted for Unity, with 1,200+ developers forking and using them
📌 Over 2,000 individual creators in the NetEase Y3 creator ecosystem have used AI to batch-produce 3D scene assets, with top creators earning monthly revenue shares exceeding 80,000 RMB

Sources